World's first 'halal whisky' made without alcohol goes on
sale in time for party season
- Makers
say new drink looks and tastes like traditional whisky
New:
ArKay, the world's first alcohol-free whisky, will be sold worldwide from
December 1
The whisky distillers of Scotland are in revolt over an
‘alcohol free’ creation.
ArKay (pictured) is being promoted as delivering the
‘exceptional taste of whisky without the alcohol content’ and ideal for
teetotallers or those worried about drinking and driving.
Significantly, it has been declared as Halal certified,
which opens up the possibility of huge sales around the globe in Muslim
countries and the Middle East.
However, a spokesman for the Scotch Whisky Association said:
‘It is not possible to make alcohol-free whisky.
This company is trying to exploit whisky’s reputation with
highly irresponsible marketing.’
Real Scotch whisky is a simple creation of water and barley,
which grows well in the cool climate and summer rains that are common north of
the border.
Each distillery’s unique taste is delivered by the way the
barley is dried, often in peat kilns, together with the way the whisky is
carefully aged over many years, often in oak casks.
More...
ArKay, made by a Florida-based company called Scottish
Spirits Ltd and apparently produced in factories in Panama, has a water base to
which a variety of chemicals, flavours and colourings are added.
It is due to go on sale around the world on December 1. In
Britain it will cost £10 a bottle and £4 for a can.
Solution:
If people stick to drinking the world's first alcohol-free whisky over the
festive period then they need not worry about suffering from a nasty hangover
A spokesman for ArKay said: 'The
exceptional taste of whisky without the alcohol content makes it a perfect
beverage day or night.
'ArKay has zero per cent alcohol and it is designed to allow
individuals with medical conditions or with religious beliefs that prohibit
alcohol consumption, to drink.
'Imagine being able to enjoy your favorite whisky drink at
parties without worrying about drinking and driving.
'ArKay tastes and looks exactly like traditional whisky. It
is suitable for drinking straight-up, on the rocks, or with your favourite
mixers.'